When a popular hair stylist came to us for help launching her first solo studio, we knew we had to give her business a name that was unique. It had to be memorable, reference hair without being punny or cheesy, and most importantly, it had to represent the dynamic woman behind it all. 💪🏼

We landed on Gloss + Grit after sitting down with Deanna and finding out what makes her different. We learned that as a native East Coaster raising three boys, she’s known for her tenacity and call-it-like-it-is personality (the grit) — something somewhat rare in the beauty industry (the gloss). We wanted to give her a name that captured this duality, and that was also fun to say. 😜

We like to keep our naming process as simple and instinctual as possible. Gloss + Grit came to us early on and it just stuck. Our M.O.? Sleep on it, definitely. But don’t overthink it if it feels right.

Our goal for the brand identity design was to have it feel ownable, chic, modern, and stylish, while representing a welcoming, relaxing, and comfortable atmosphere.