BRANDING PACKAGES
MaY MINI
For those needing a basic brand toolkit to shop their idea to others, or those with an established brand in need of a quick facelift. We’ll take what you have, look at it with a fresh set of eyes, and help make it sing.
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STRATEGY
+ BRAND QUESTIONNAIRE
+ BRAND STRATEGY SESSION
+ BRAND MOOD BOARD
COPY
+ BRAND TAGLINE
+ BRAND ELEVATOR PITCH
+ BRAND STORY
DESIGN
+ PRIMARY LOGO SECONDARY LOGO
+ SECONDARY LOGO
+ BRAND FONTS
+ BRAND COLORS
+ SOCIAL AVATARS
MaY MASTER
For those with a business but no brand. We’ll turn your concept into something tangible, identifiable, and inarguably beautiful. From your business name to the story that got you there to the visual personality that sets you apart from the rest, your next big step is safe in our hands.
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STRATEGY
+ BRAND QUESTIONNAIRE
+ BRAND STRATEGY SESSION
+ BRAND MOOD BOARD
COPY
+ BRAND NAMING
+ BRAND TAGLINE
+ BRAND ELEVATOR PITCH
+ BRAND STORY
+ HEADLINE BANK
DESIGN
+ PRIMARY LOGO
+ SECONDARY LOGO
+ BRAND MARK
+ BRAND WORDMARK
+ BRAND FONTS
+ BRAND COLORS
+ SOCIAL AVATARS
MaY MOTHERLODE
For the business owner ready to build a holistic and beautiful brand that checks all of the boxes. We will give you every element you could possibly need to launch your brand and reach your audience. This package is ideal for business owners with employees who will be communicating on behalf of the brand, and offers sound strategy for how to do so most effectively.
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STRATEGY
+ BRAND QUESTIONNAIRE
+ BRAND STRATEGY SESSION
+ BRAND MOOD BOARD
COPY
+ BRAND NAMING
+ BRAND TAGLINE
+ BRAND ELEVATOR PITCH
+ BRAND STORY
+ HEADLINE BANK
+ MESSAGING STRATEGY GUIDE (brand values, audience ID, brand voice desc, celeb persona, is/is not, tone examples, content pillars, mini social strategy + best practices)
+ WEBSITE HOMEPAGE COPY
DESIGN
+ BRAND VISION
+ PRIMARY LOGO & SECONDARY LOGO
+ BRAND SUBMARK
+ BRAND WORDMARK
+ BRAND ICON(S)
+ BRAND FONTS
+ BRAND COLORS
+ EXAMPLES OF LOGO IN USE
+ ART DIRECTION GUIDE
+ CURATED STOCK LIBRARY (15-10 images)
+ SOCIAL MEDIA ASSET KIT (Avatars, highlights covers, 5 Canva templates)
+ BUSINESS CARD
+ WEBSITE HOMEPAGE DESIGN
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All THINGS SEEM POSSIBLE IN MAY.
- EDWIN WAY TEALEAdd-Ons
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From digital to outdoor advertising, when you have an chance to promote your business in a big way we can apply strategy and beautiful creative to make it memorable.
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Your brand needs a home base. We’ll design, write, and build a site where you can share your story, direct clients to services, and present a first impression that sticks.
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Everywhere your business shows up, your cohesive brand ID should follow. From print ads to merch to packaging, we’ve got it covered for you. Monthly retainer recommended.
Our PROCESS
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We hold an initial meeting to answer your questions and get to know you, your business, your goals, and ideas. We ask that you fill out a project questionnaire so we can get all the fine details in writing and use it as a guide to direct our creative process.
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Our team reviews your questionnaire responses, conducts market research, defines your ideal audience, and develops an initial creative direction for your business in the form of a moodboard, audience profile, and brand personality descriptors.
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We build your brand presence through custom design and copywriting, giving your business all the creative elements it needs to reach and communicate most effectively with your target customer.
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We work collaboratively with you to fine-tune and elevate your new brand identity to its fullest potential—ensuring it looks, feels, sounds, and performs as it should to best represent you and your business.
