Holistic Health Code’s founder, Dr. Meg Tantillo, came to us with a vision to update HHC's branding to better reflect the evolution of both the business and of herself as an entrepreneur and modern healthcare provider. We reevaluated and made small updates to nearly every facet of HHC's brand identity, starting with her wordmark.

Here, playful doodles and text were replaced with a cleaner font treatment and some more sophisticated art direction. A new photography mood shifted the styling across HHC's site, social media, and printed pieces. And a needed adjustment in copy helped create a cohesive presence everywhere the brand shows up. Every element works together to showcase a clear upgrade from the original brand that still felt true to Dr. Meg and HHC's origin.⁠