When your business is based on a high standard of personal style, you need a brand that lives up to or exceeds it.

We were thrilled when local boutique Homeward Collective came to us to create their brand identity, messaging, and website. We started by getting to know co-owners Rachel and Kate, understanding their ideals, and doing a deep dive into their core customer. We painted a picture of exactly who that shopper is: why she comes in, what she cares about, and how she lives. Then, we built a brand for her.

The result is timeless yet on-trend, aspirational but still achievable, and reflective of that effortless New England je-ne-sais-quoi we all wish to embody.